HOUSE Agency creates online strategy for promoting Fanta vs. Fanta that will choose the new flavor of soda, scheduled for release in June. The campaign will be on air until April and proposes a dispute on the Internet between two flavors, Strawberry and Passion Fruit. The promotional site, developed by CASA Agency, will be the channel for participants to vote for favorite flavor. Besides choosing, participants earn coupons to bid for 50 laptops per week. Another way to vote and to enhance the chances of winning is to vote via SMS. The consumer will also have the chance to contribute to the new commercial brand. Through a pretty fun tool, available on the site, you can customize an avatar and make a campaign on social lucchese networks in their defense and one of the candidates flavors. The five most voted characters will undergo a jury, which will select the winner to appear in commercial beverage in July. If you feel in doubt between which flavor to choose, consumers can experience the novelty in some coffee shops or supermarket chains across the country. To compete and give the participating stores, just access the website of the brand www.fanta.com.br TECHNICAL Advertiser: Coca-Cola Brazil Product: Fanta Agency: Agency HOME Creative Director: Gustavo Borrmann Writing: Bruno Sanchez, Isabela Pipitone and Marcos Di Giaimo Art Director: Danilo Martins and Rachel Lucchesi Motion: Gabriel Matos and Ricardo Santos Service: Flavia Spinelli, Milena Bolognese and Marilia Nery Information Architecture: Carlos Eduardo Camargo Jr. Birth Planning: Alexandra Varassin and Karina Corchs Project Management Helio Valente, Rafael Person and Mark Richter Production Management: Guido Reimann and Ayres Landal Programming: Savrassoff Fabiano, Renato Alexandre Gaspar, John Marquesini and Bruno Leles Approval: Ana Paula White Castle, Gian Martinez, Fernando Sá, Felipe Guzman, Patricia Armine Adriana Knackfuss and Bernardo Bouças
2013 (34) April (4) Apr 30 (1) Apr 16 (1) Apr 04 (1) Apr 01 (1) March (5) Mar 26 (1) Mar 18 (2 ) Mar 15 (2) February (15) Feb 27 (1) Feb 26 (2) Feb 25 (4) Feb 21 (2) Feb 20 (1) Feb 19 (1) Feb 13 (1) Feb 08 (1) Feb 07 (2) January (10) Jan 30 (1) Jan 29 (1) Jan 21 (2) Jan 17 (1) Jan 16 (1 ) Jan 09 (1) Jan 07 (3) 2012 (688) December (16) Dec 14 (1) Dec 13 (1) Dec 12 (3) Dec 11 (3) Dec 07 (1) Dec 05 (1) Dec 04 (2) Dec 03 (2) Dec 02 (2) November (34) Nov 28 (2) Nov 26 (4) Nov 24 (4) Nov 23 (2) Nov 22 (2) Nov 21 (3) Nov 13 (1) Nov 09 (2) Nov 08 (7) Nov 07 (4) Nov 05 (3) October (72) Oct 31 (5) Oct 30 (3) Oct 25 (2) Oct 24 (2) Oct 23 (3) Oct 22 (5) Oct 19 (3) Oct 18 (6 ) Oct 17 (14) Oct 12 (5) Oct 11 (2) Oct 10 (5) Oct 09 (1) Oct 08 (4) Oct 05 (1) Oct 03 (4) Oct 02 (1) Oct 01 (6) September (37) Sep 29 (1) Sep 28 (1) Sep 27 (1) Sep 26 (3) Sep 25 (2) Sep 24 ( 1) Sep 21 (4) Sep 20 (2) Sep 19 (2) Sep 18 (1) Sep 13 (7) Sep 10 (2) Sep 05 (3) Sep 04 (2) Sep 03 (2) Sep 02 (3) August (80) Aug 31 (1) Aug 30 (5) Aug 29 (1) Aug 28 (1) Aug 27 (2) Aug 24 (1) Aug 23 (5) Aug 22 (1) Aug 21 (5) Aug 20 (5) Aug 18 (4) Aug 17 (2) Aug 15 (4) Aug 14 (3 ) Aug 13 (5) Aug 10 (3) Aug 09 (5) Aug 08 (5) Aug 07 (3) Aug 06 (4) Aug 03 (6) Aug 02 (3) Aug 01 (6) July (71) Jul 31 (8) Jul 30 (5) Jul 27 (3) Jul 26 (3) Jul 25 (4) Jul 24 (2) Jul 23