HOUSE Agency creates online strategy for promoting Fanta vs. Fanta that will choose the new flavor

HOUSE Agency creates online strategy for promoting Fanta vs. Fanta that will choose the new flavor of soda, scheduled for release in June. The campaign will be on air until April and proposes a dispute on the Internet between two flavors, Strawberry and Passion Fruit. The promotional site, developed by CASA Agency, will be the channel for participants to vote for favorite flavor. Besides choosing, participants earn coupons to bid for 50 laptops per week. Another way to vote and to enhance the chances of winning is to vote via SMS. The consumer will also have the chance to contribute to the new commercial brand. Through a pretty fun tool, available on the site, you can customize an avatar and make a campaign on social lucchese networks in their defense and one of the candidates flavors. The five most voted characters will undergo a jury, which will select the winner to appear in commercial beverage in July. If you feel in doubt between which flavor to choose, consumers can experience the novelty in some coffee shops or supermarket chains across the country. To compete and give the participating stores, just access the website of the brand www.fanta.com.br TECHNICAL Advertiser: Coca-Cola Brazil Product: Fanta Agency: Agency HOME Creative Director: Gustavo Borrmann Writing: Bruno Sanchez, Isabela Pipitone and Marcos Di Giaimo Art Director: Danilo Martins and Rachel Lucchesi Motion: Gabriel Matos and Ricardo Santos Service: Flavia Spinelli, Milena Bolognese and Marilia Nery Information Architecture: Carlos Eduardo Camargo Jr. Birth Planning: Alexandra Varassin and Karina Corchs Project Management Helio Valente, Rafael Person and Mark Richter Production Management: Guido Reimann and Ayres Landal Programming: Savrassoff Fabiano, Renato Alexandre Gaspar, John Marquesini and Bruno Leles Approval: Ana Paula White Castle, Gian Martinez, Fernando Sá, Felipe Guzman, Patricia Armine Adriana Knackfuss and Bernardo Bouças
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