The story will be told by the head designer Ger-Jan de Gilde . He is taking folk clothing you into t

The new collection of Claudia Sträter isn’t only nice to see, but is also nice to hear ! This autumn Claudia folk clothing Sträter will play with the trend of experience shopping by presenting the new collection in a different way than we know.
By using a RVS pillar, folk clothing an iPad and a headphone, Claudia Sträter will present the collection in an audio-visual way. At every Claudia Sträter store, customers can listen to the story behind the new collection supported by images of the clothing.
The story will be told by the head designer Ger-Jan de Gilde . He is taking folk clothing you into the world of the Dutch brand and explains about fabrics, folk clothing trends and the different folk clothing themes used in the collection. Altogether 15 head-to-toe looks are presented, including the personal favorites of the design team.
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